Running an online karate class is one of the most cost-efficient ways to deliver your lessons to students. There’s no need to rent building space, print physical posters, or provide Karate gi yourself.
Instead, you can train your pupils all from the comfort of your own home.
The main challenge is in how you are going to effectively market your online class to potential customers.
With the numerous karate classes offered online, you’re going to want to put in more effort to stand out against competitors.
Here are the top effective and proven ways you can market your online Karate class:
1. Email Marketing
Although it may be a bit traditional, email marketing remains one of most effective ways you can advertise your business to existing and potential customers.
For instance, did you know that 4 out 5 customers say that they prefer email over any other form of communication?
Specifically, lead nurturing emails are a good choice for a promotional tool because it helps you target the specific needs of each potential customer.
At the same time, this email marketing strategy can also help you offer other promotions such as bundle deals or more specific lesson packages that can pique the interest of your students.
2. Offer Limited-time Online Trial Classes
Ever heard of the saying, “Don’t knock it till you try it”? Well, that applies with businesses too!
Sometimes, customers may be a bit skeptical at first especially if it’s their first time to try investing in a Karate lesson from a new teacher.
They might first start looking for reviews of your classes, but this is not always possible especially if you are a new business.
Instead, you can opt to offer online trial classes where potential customers can first get a feel of your teaching style before they are ready to invest.
More than that, offering limited-time trial classes also creates a sense of urgency for your customers to take advantage of your services.
In relation, you can also include limited-time deals after your trial classes so as to encourage more customers to immediately purchase a lesson package.
3. Optimize Your Website for Positive Customer Feedback
Similar to the previous tip, it’s always good for any business to have an official website that’s accessible and easy-to-navigate for potential customers.
You don’t need to invest in anything fancy, just a basic yet visually-appealing web design will do wonders for your business!
In your official website, you can post updates about your class schedule, any announcement for substitute teachers, and even publish posters of any promo deals you might be offering.
For reference, check out these free karate flyer templates!
But more importantly, your official website will serve as an integral part of your potential customer’s decision making because this is where they can leave comments or even read reviews about your classes.
Because of this, it’s important that you encourage your satisfied customers to leave positive reviews as these can greatly impact your wider audience.
4. Advertise on TikTok
In this day and age, investing in an active TikTok account is one of the best marketing strategies a business can do.
Not only is it one of the most-used social media apps in the market, but it’s also expected to reach about 2.35 billion users by 2029.
For advertising online Karate classes, this will prove to be very useful because you can directly demonstrate how you are going to deliver your lessons through short-form video content.
The most beneficial aspect is you don’t even need to purchase fancy lights or invest a whole day to create a TikTok video. All you need is your phone, your skills, and a great caption!
But to really take things up a notch, you can also try your hand at creating TikTok challenges for Karate moves which you can advertise using digital posters
5. Create a YouTube Channel
Aside from TikTok, YouTube is also another great social media app where you can advertise your lessons, while at the same time offering trial packages for interested customers.
All you need to do is set up your YouTube Channel and start posting videos about how your audience can start their Karate journey or even offer some helpful tips.
I like to refer to this step as hitting two birds with one stone, because you get to give potential customers a glimpse into your online lessons while also building your brand as a teacher or influencer.
For instance, did you know that 68% of participants say that they trust posts and videos by regular people available on YouTube? This makes it such a great spot to connect with your audience, share your passion, and show them you’re the real deal when it comes to starting their Karate journey.
Set to Kickstart Your Promotion?
With so many competitors in the market, it’s important that you prioritize the online presence of your online Karate class business through effective means like being active on TikTok or crafting visually-appealing posters.
The truth is that there is no easy fix to marketing any business, but your hard work and strategic planning will surely pay off!
